Apple watch price , The basic, GPS-only Apple Watch 8 costs $399, and the base GPS + cellular model costs $499. Remember that these are the costs for the 41mm version. In contrast, the Apple Watch SE starts at $249 for the GPS-only variant and $299 for the GPS+Cellular model. The Apple Watch Ultra, which costs a staggering $799 and comes in just one variation, is Apple's most costly wearable to date.