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What's the biggest challenge for most businesses when going online?      
    I.    Planning a budget.                      
    ii.   Developing a plan.                     
    iii.  Optimising a website.                 
    iv.  Defining a customer base
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 The biggest challenge for most businesses when going online is:

       ii.   Developing a plan

as companies found a great difficulty in developing a plan due to their  misunderstanding of what should be focused on and the confusion between search engines and social media marketing.   

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